The Coffee OS · Launches
Every lot gets a launch. You approve one email.
A launch is the email and the posts that go out when a new lot is roasted, written from the lot itself.
How it works for the customer
The email is about the coffee they bought last time, in your voice, with the roast date on it. Someone who bought a washed Ethiopian hears first when the next one is roasted.
It goes to the people who bought that origin before it goes to the rest of your list, so the ones most likely to buy see it while there’s still stock.
How it works for you
The launch is drafted from the lot page: origin, process and your tasting notes. You approve it as it is, or edit it first. Nothing goes out without your approval.
The same source makes the social post and the Google post, so all three say the same thing about the same coffee.
What we run every week
A launch email for each roast.
The monthly letter to your whole list.
A win-back email to customers who haven’t ordered in 90 days.
A post on your Google profile for each new lot.
Social posts for each lot, with the social media service.
Every Monday, one line: opens, and orders from the last launch.
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Moving your list over
We import your list from Mailchimp, Klaviyo or Shopify Email, with unsubscribes kept as they are. Your sending domain is set up so launches come from your address, not ours.
It happens during onboarding, before your first launch.
In which plan
Add it to any plan for +$150 a month.
Social media: +$150 a month, or included in Origin.
Site and content: +$150 a month on any plan.
$1,250 one-off to get you live.
See what it costsQuestions
Can I write it myself?
Yes. Edit the draft as much as you like, or replace it. Nothing sends until you approve it.
What if I roast twice a week?
Each new lot gets its own launch. If two land close together, you can approve them as one email instead.
Will it sound like me?
It’s written from your lot pages and your tasting notes, and you approve every one before it goes.
Do you post to Instagram?
With the social media service, the posts are planned and scheduled for you. Tell us which accounts you use.
What about the newsletter I already send?
It becomes the monthly letter, sent to the same list from the same address.
See your shop before you decide anything.
Paste your website. In two working days: your shop on our platform and a launch email for one of your coffees. Like it, we move you across. Don’t, nothing happens.